About us

I Love FX Makeup was founded by Michael Murray & Nicholas Baez in 2014 while discussing the current market of Face, Body & SFX Makeup at West Coast Haunters Convention. Ed Roberts was the catalyst that made this all happen. 

In 2015 I Love FX Makeup started selling other brands (WolfeFX & Cameleon) as a side hobby. In early 2016 I Love FX Makeup opened their first retail location Chicago Bodypaint & Cosplay in Chicago, IL. 

In May 2016 I Love FX Makeup premiered their 4 alcohol activated makeup palettes at West Coast Haunters convention as well as their trials for their water activated line. During 2016 the brand expanded to include 6 - 6 color alcohol activated makeup palettes, 2 - 12 color alcohol activated makeup palettes, 42 water activated makeup colors and 4 water activated makeup palettes. Alcohol activated makeup singles were also launched in June of that same year.

I Love FX Makeup continues to expand into the makeup field and will continue to offer it's products as cost effective prices. In 2017 private label options will be available with UndergroundFX Lab being one of the early adopters.

Our retail store is open 6 days a week by appointments. We offer in-house body painting services as well as party options. 

Please join us as we continue to perfect our FX-Pertise with you. 

Our brands